Wings of Eagles Consulting

Traditions are the Foundation

Henry Wadsworth Longfellow wrote a poem called The Building of the Ship. An excerpt of the poem below gives an indication about the importance of those who went before us and built the traditions and established the morays upon which our corporate beliefs are based. These beliefs help determine who we are and how we interact with our customers. To have customers for life, a leader must understand the value of encouraging a respect for our history while at the same time being willing to make changes to take us to the future.

Thou, too, sail on, O Ship of State! Sail on, O UNION, strong and great! Humanity with all its fears, With all the hopes of future years, Is hanging breathless on thy fate! We know what Master laid thy keel, What Workmen wrought thy ribs of steel, Who made each mast, and sail, and rope, What anvils rang, what hammers beat, In what a forge and what a heat Were shaped the anchors of thy hope! Fear not each sudden sound and shock, 'T is of the wave and not the rock; 'T is but the flapping of the sail, And not a rent made by the gale! In spite of rock and tempest's roar, In spite of false lights on the shore, Sail on, nor fear to breast the sea Our hearts, our hopes, are all with thee, Our hearts, our hopes, our prayers, our tears, Our faith triumphant o'er our fears, Are all with thee,--are all with thee!

You should never lose sight of where you have been. It helps you set the course for where you are going to go and how you are going to get there. It also helps both our clients and our employees realize that our products and services will be there in the future. The services and goods will upgrade and update but will remain a value for both the provider and the customer.

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Last modified: 04/04/07